First Talk : Understanding Social Media ROI For Business
A debate is raging about the financial incentives for companies to invest in social media. However, the use of social media platforms for marketing purposes lies beyond direct revenue models. Businesses that ignore that fact are missing the point that social media marketing success must be considered in other ways. This talk discusses the quantitative and qualitative issues surrounding the measurement and use of social media as a sales channel.
As an experienced Internet marketing entrepreneur, consultant, speaker, and author, Brian has spent much of the past two decades helping companies excel on the Internet. His latest book, Content Marketing Ideas, is a complete guide to Internet marketing. It has been highly praised by critics and is rated five stars on Amazon. He’s the head of well-established brands such as Uniseo (a boutique Internet marketing agency) and RedstoneX.com (a web design and online marketing company), where he brings a hype-free, seasoned approach to working with clients.
You may have caught his appearances on CTV News or local radio shows. He writes about SEO, content marketing, social media, business, and entrepreneurship, among other topics. His work has been used by USA Today, ABC News, Social Media Today, Search Engine Journal, and other prominent sources. Brian holds two Master’s degrees, has taught university courses, and provides training services on Internet marketing. Visit www.rotsztein.com and connect with him on Twitter: @brianrotsztein
Second Talk : SMS - A New Frontier For Marketing
Guillaume Couillard is an ROI specialist- An Infusionsoft Certified Expert Consultant- Digital Marketer Certified Partner- Funnel Expert- Tracking Expert- Workato Expert.
He is a growth optimization consultant that help businesses increase conversions, increase efficiency and skyrocket growth with either Acquisition funnels to get more prospects, Activation funnels to convert more prospects into clients and Monetization funnels of the Clients they already have to increase profits.
This year Guillaume was chosen by Ryan Deiss and interviewed by him on stage on the Wicked Smart Panel at the 2016 Traffic & Conversion Summit in San Diego on the topic of SMS Marketing.
Find out more about what Guillaume does at the following address:
As usual, food and beverages are included in the price !
We hope to see you guys in great numbers to celebrate our 1st year anniversary !
The Digital Entrepreneurs Team